Classification: Urban barangay located along MacArthur Highway, adjacent to Alasas and Quebiawan scribd.com+15commons.wikimedia.org+15commons.wikimedia.org+15.
Coordinates & Elevation: Approximately 15.0615° N, 120.6480° E, at about 31.1 m (102 ft) above sea level philatlas.com+2philatlas.com+2zamboanga.com+2.
Population (2020): 9,616 (about 2.71% of the city's total) philatlas.com.
Households (2015): 8,894 residents in 2,309 households — averaging 3.85 persons per household philatlas.com+1philatlas.com+1.
Age & Dependency (2015): Median age 28.65 years with youth dependency ~34.6%, elderly ~8.9%, total ~43.5% philatlas.com.
Population Trend: Grew from 5,730 in 1990 to 9,616 in 2020; recent growth at +1.62% annually (2015–20) philatlas.com.
Zonal Values:
MacArthur Hwy commercial frontage: ~₱20,000/m²
Interior residential: ~₱3,500/m²
Subdivisions (e.g., Pilar Village, Northwoods): ₱4,750–12,000/m² commons.wikimedia.org+7zonalvaluefinderph.com+7commons.wikimedia.org+7gmanetwork.com+2philatlas.com+2philatlas.com+2.
Facilities: Barangay Hall, Welcome Arch, Pilar Village access, visible along main highway .
Infrastructure Projects: Recent tender (2022) for rehabilitation of lined canal, suggesting improvements to drainage infrastructure tenderimpulse.com.
Susceptibility: Considered one of the 10 barangays with high flood risk and possible liquefaction, located in low-lying areas near creeks studocu.com+1gmanetwork.com+1.
Local Reports: Community discussions highlight drainage issues and frequent flooding around MacArthur Highway, especially near Coke plant and canal blockages .